Blogging is a marketing technique which allows a business to connect with their audience while simultaneously increasing traffic to their website. In this post, we will cover some of the many benefits of blogging for your business.

7 Benefits of Blogging

1. Turn traffic into leads

Blogging gives a reason for people to visit your website. They may be interested in learning more about a topic you’ve written a blog post about, or news you may have shared on your blog. Once they are on your website, they become a potential customer by being exposed to all of the services, offers, and other content they see there. This is how blogging can transform traffic into leads. 

2. Promote your business or services

When writing blog posts, it is most fitting to write about topics within your niche, be it fitness, cooking, or digital marketing. If you have a service which directly connects to your blog post eg. you offer social media management and your blog post is about social media, then include links to your services so readers are more likely to become customers, or learn more about them.

3. Provide value for your audience

Another benefit of blogging for your business is that it allows you to discuss topics in more depth, provide tips and tricks, step-by-step guides or an insight into your industry or niche. This is all valuable content for readers as they can learn and  be inspired. If they enjoy your blog posts, they are more likely to engage with it and share it with others. Readers are able to trust you and your content, and come back for your next post.

4. It can complement your social media strategy

Blogging and social media go hand in hand. You can re-purpose blog content into social media posts, or use social media as a tool to promote your blog. You can also post your blog onto other platforms such as LinkedIn which allow for long-form content. Read more about how you can use Instagram as a tool to increase engagement on your blog here.

5. A platform to share big news 

A blog is not only a platform to share content, but also a place you can share and archive key milestones. Readers can learn about your business in more detail, whether they are recurring or new visitors. This is another key benefit of blogging for your business if you need to build brand identity and awareness.

6. Boosts SEO

In a blog post, you are able to use keywords and key-phrases which may increase your blog page’s visibility. The more blog posts you have, the more related keywords and phrases you are able to cover, increasing your blog’s visibility through search engines. You can also carry out keyword research and then target specific keywords through your blog posts to generate traffic through them. As blog posts are generally word-heavy, you can cover a wider breadth and rank higher in the Google algorithm.

If your content is valuable, you may gain backlinks – other websites linking your blog page on their website. According to Google’s 200 Ranking Factors, backlinks are a way to improve your rankings and visibility. 

7. Long term results

As long as your blog posts are up, they will continue to drive traffic to your website, increase the chance of leads and conversion, promote your business and boost SEO. This enables you to have long-term results without having to do anything extra.

Summary

There are endless ways in which a blog can enhance your marketing strategy and drive traffic, leads and more. These were just 7 key benefits of blogging for your business. If you are interested in reading more of our blog posts, click here.