Introduction: The terms “marketing strategy” and “digital marketing strategy” are often used interchangeably, leading to confusion about their distinct roles and objectives. While both are essential components of a comprehensive marketing [...]

What are Promotional (Promo) videos.. Promotional (promo) videos are short audio-visual content pieces created to showcase a product, service, event, or brand with the goal of promoting it to a target audience. These videos are designed to grab the viewer’s [...]

What are on-line directories.. Online niche or regional company directories are digital platforms that compile and organise information about businesses within specific industries or geographical areas. These directories serve as centralised databases where users can [...]

What is Social Media management.. Social Media Management refers to the process of creating, scheduling, analysing, and engaging with content posted on social media platforms. The primary goal of social media management is to build and maintain a brand’s online [...]

What is SEO.. SEO, or Search Engine Optimisation, is a set of strategies and techniques aimed at optimising a website to improve its visibility on search engines like Google, Bing, and Yahoo. The goal of SEO is to increase the quantity and quality of organic (non-paid) [...]

What are Google Search Ads / pay per click (PPC).. Google Search Ads, also known as pay-per-click (PPC) ads, are a form of online advertising provided by Google through its advertising platform called Google Ads. These ads appear at the top or bottom of the search [...]

What is Website design / upgrade.. Website design or upgrade refers to the process of creating a new website or enhancing the existing one to improve its visual appeal, functionality, and overall user experience. Designing or upgrading a website involves various [...]

What is website hosting.. Website hosting refers to the service that allows individuals and organisations to make their websites accessible on the internet. When you create a website, the files, data, and content associated with it need to be stored on a server—a [...]

What is website hosting.. Website hosting refers to the service that allows individuals and organisations to make their websites accessible on the internet. When you create a website, the files, data, and content associated with it need to be stored on a server—a [...]

Google Pay-Per-Click (PPC) search advertising is a powerful asset for businesses. It is a tool that can effectively optimise online visibility, drive relevant traffic, and boost revenue. In this blog, we’ll delve into the reasons why businesses should embrace [...]

What is a landing page? A landing page is a standalone web page, designed for a specific purpose such as a PPC campaign or email newsletter sign ups. It is called a landing page because visitors ‘land’ on it after clicking a link. Why Are Landing Pages [...]

Introduction Unconventional wedding themes are becoming more common. While traditional weddings have their charm, opting for an unconventional wedding theme can add a dash of excitement and creativity to your celebrations. Your wedding day is a once-in-a-lifetime event, [...]

In today’s digital age, paying for digital marketing has become a necessity for businesses looking to thrive in the online landscape. In this article, we’ll explore seven key reasons why investing in digital marketing is not only important but also a smart [...]

According to the latest statistics, there are 4.72 billion social media users out there. The chances are your target audience is part of that 4.72 billion. So, if your business is not already on social media, it definitely should be and here are 12 reasons why. Benefits [...]

If you have recently started a business, or have been revising your current branding, this question may have popped up in your mind before. It’s hard to say what exactly makes a good logo, as personal preference plays a big role in deciding what makes a design [...]

Online directory submission is one of many techniques to improve a website’s Search Engine Optimisation (SEO). It is often misunderstood as an outdated practice, which is far from the truth. So, in this blog post we will cover some of the reasons why online [...]

Banned hashtags are hashtags reported by Instagram users for violating the Instagram Community Guidelines. Using them will affect the visibility of your post. Continuous use can result in your account being shadowbanned or suspended. Why does Instagram Limit Certain [...]

ChatGPT has taken the world by storm, but what is it? Let’s ask it. In simpler terms, it is an AI chatbot which allows users to enter any question or statement for which it generates a response. What can ChatGPT be used for? Some of the things ChatGPT can do is: [...]

Branding may seem like it is ‘just colours and a logo,’ but in reality it is much more than that. It is what makes your business stand out from the crowd and be remembered by consumers. Your business is in constant competition with its rivals so you need to [...]

A good website is arguably the most crucial platform for every business. Read on for 7 key benefits of having a strong website. give your business credibility Having a website confirms your business is real, allowing potential customers to trust it. In fact, 62% of [...]

What is Social Media Management? Social media management is the process of managing a social media account and all that it entails. This includes, but is not limited to, posting social media content (often creating it first too), monitoring engagement, engaging, [...]

What is a Marketing Audit? A marketing audit is essentially an assessment performed to analyse your current marketing strategy. The purpose is to identify the strengths and weaknesses of your current marketing activities and to help you construct a plan to improve them. [...]

Testimonials, reviews, quotes. Similar words for the same thing: feedback from customers. You may be wondering why you need them for your business, and how to get your hands on some positive testimonials. In this blog post, we have broken down why you need them, how to [...]

There are many different social media platforms out there, each with their own purpose. For those who are new to social media, it can be overwhelming to understand the differences between the different platforms and choose which is best for you or your business. Even if [...]

Whether you are new to social media, or a digital marketing pro, you would agree that it is vital for the growth of your business and you would be missing out on so many potential customers without it. Social media has many benefits such as: raising brand awareness and [...]

Social media marketing has become an essential factor for the growth of a business. When using social media professionally, there are some things you should never do, to avoid upsetting algorithms and/or customers. We have compiled a list of 10 mistakes for you to [...]

Promotional videos are videos used to promote a brand, products, services or events. They may be used across social media platforms, on websites or in advertisements. A good promotional video can convert your audience into paying customers. Types of Promotional Videos [...]

What is PPC? PPC, or pay-per-click, is a type of advertising in which advertisers pay every time someone clicks on their ad. Such ads vary in style and format – from text, to image, to video. Typically, PPC ads appear on search engines, websites and on social [...]

Scheduling social media posts in advance allows businesses and creators to plan content and continue to boost reach and engagement in busy periods. Meta Business Suite is an amazing tool to schedule social media posts on Instagram and Facebook, at the same time. It [...]

Blogging is a marketing technique which allows a business to connect with their audience while simultaneously increasing traffic to their website. In this post, we will cover some of the many benefits of blogging for your business. 7 Benefits of Blogging 1. Turn traffic [...]

Instagram is an effective way to grow your business, build an audience and showcase your work. When combined with a great website or blog, it can be used as a tool to generate sales and boost your engagement rates. How can this be done? Read our 6 top tips to find out. [...]

What is Email Marketing? To increase revenue through email marketing, we must first understand what email marketing is. Email Marketing is a powerful and direct marketing channel, which uses email to share updates, products and more to a chosen contact list. Generating [...]

Most smartphone cameras nowadays have a high standard of pixel resolution that helps create exceptional clarity when capturing videos. It has never been easier to film and upload a video without the help of a videographer. There are some things to keep in mind though, [...]

What is Business Marketing? Business marketing, also known as business-to-business (B2B) marketing, is when a business markets its products or services to another business. The businesses that purchase these products may use them in manufacturing, resell them or use [...]

Did you know you can accelerate your digital marketing through free marketing tools?  What is Digital Marketing? Digital marketing, also called online marketing, means promoting a product to its target audience on the internet. Some examples of digital marketing [...]

What is brand positioning? Brand positioning is the space your brand takes in both the market and minds of consumers. Envision McDonald’s for a moment. What was the first thing that came to your mind? Was it their slogan “i’m lovin’ it?” [...]

Online directories have existed for many years connecting businesses, customers and products. They have proven to be a successful high-income business opportunity which helps cost-effective advertising for brands and businesses. Without having to spend as much as paid [...]

What is lead generation? In the world of ever-changing and dynamic business trends, marketers say lead generation is their top priority. Lead generation is the process of capturing lead client contacts, attracting attention and turning strangers into potential [...]