A good website is arguably the most crucial platform for every business. Read on for 7 key benefits of having a strong website.

give your business credibility

Having a website confirms your business is real, allowing potential customers to trust it. In fact, 62% of consumers will not buy from a business without an online presence. Setting up a website is one of the first big investments a business should make. While websites can be costly, they generally have a high ROI (return on investment).

stand out from the Crowd

It’s likely that there are multiple businesses in your niche offering similar, if not the same, products and/or services. So, having a website with your own unique branding and portfolio allows you to differentiate yourself from the competition.

Generate Leads

Having a website with integrated SEO allows browsers to find you online. They may develop an interest in your product and/or services and potentially make a purchase. Without an website, your business’ chance of getting warm leads like this decreases significantly.

Get with the times!

Online shopping was steadily becoming more popular over the last decade or so. However, it saw dramatic rise since the COVID-19 pandemic as more people converted to online shopping to minimise contact with others. While internet sales have declined since the end of the last lockdown, they are still much higher than they were pre-pandemic. It is clear that online shopping is a habit that will stay, so it is important for every business to join the online world.

Websites are a Chance to Show Off

You can showcase your portfolio, your best work, past clients and more on your website. In comparison to social media, or any other platform, you can give more detail and have complete control over how your business appears to others.

Be More Time Efficient

If your website has all of the important details of your business such as location and opening hours (if applicable) customers are less likely to call you for these pieces of information. This saves you, or your workers, from answering calls with the same questions and repeating the same answers over and over. You can always direct customers to your website for more information.

Never Miss A Customer Again

A chat box can be integrated into your website to ensure you never miss a call, or customer query, even outside of business hours. As a result, you can save leads which may otherwise have been lost! Chat boxes also make asking questions easier for customers who don’t, or can’t, make a call or write an email.

Don’t Have a Website?

We create professional websites, with SEO and hosting, to allow our clients to join the world of digital marketing. Contact us if you want to discuss our website design services. Or, visit our website design website to learn more: https://mediachameleonwebdesign.co.uk/