Whether you are new to social media, or a digital marketing pro, you would agree that it is vital for the growth of your business and you would be missing out on so many potential customers without it. Social media has many benefits such as: raising brand awareness and exposure, giving the ability to connect with customers all around the world, to carry out target research and generate leads, and to showcase a portfolio of work, products or services. In this blog post, we share our tips which will help you to maximise the growth of your business.

Social Media Tips

Pick One or Two Platforms:

It is easier to master one or two platforms, especially if you’re just starting out. After that, you can expand to more platforms. Choose your first platforms according to your target audience. For example, if your business’ target audience is young people, Tiktok would be a great first platform to try out.

Set Goals:

Having goals is important. Every business joins social media for their own reasons. What are you reasons? It may be to gain your first customer, to grow an existing audience, or to send more traffic to your website. You may have multiple goals for different avenues of your business.

Create a Social Media Marketing Strategy:

Once you have set your goals, you need a strategy to help you reach those goals. Without a strategy, you can easily get overwhelmed amidst the multitude of accounts in your sector. You can hire a Social Media Manager to help with this, or create it yourself. A simple social media marketing strategy might include:

1. Your goals
2. Your target audience
3. Which platforms you are using
4. What type of content you are posting eg. picture, video, tweets, articles
5. Posting schedule: how often, which times, scheduling ahead
6. Planning topics you will post about
7. Planning how to/who will design your posts
8. Time to engage with other accounts
9. Weekly or monthly reviews

There are many free templates you can download and customise.

Use Analytics

Every social media platform provides a way for you to track your account’s reach, engagement, and other figures. Using these insights helps you understanding what is working, and what isn’t. It will allow you to realise if you need to tweak your marketing strategy. Also, you can compare your account’s progress over time, and see how far you’ve come.

Schedule Posts

There are many social media tools out there to help you speed up or automate the posting process. Examples are: Canva, Hootsuite and Meta Business Suite. If you bulk create content and schedule posts weeks or months in advance, you avoid the risk of not knowing what to post, and your social media reach will continue to increase even in busy times.

Read our step-by-step guide on how to schedule posts for free using Meta Business Suite here.

Engage, engage, engage

To grow your social media account, you need to actively engage with others. Ways you can do this are:

1. Follower relevant accounts
2. Start DM conversations
3. Reply to comments and leave comments on relevant posts
4. Run polls
5. Use stickers on stories

The more you engage with real people, the higher the chance of gaining customers and making valuable connections in your sector. In addition to this, high engagement rates will also make your account easier to find.

Stay On Brand

You should have clear branding across your social media platforms. This may be specific colours, fonts or style of post. It will allow your followers to easily identify your posts in their feed, as well as give your account a professional look. In time, this too will attract followers/customers.

Summary

We have covered some things you should do on social media to grow your business. If you would like to learn more about social media marketing, visit our blog page. We post regular blogs discussing similar topics such as ‘Things You Should Never Do On Social Media,’ and ‘How to Boost Engagement on Your Instagram and Blog.’