Why Are Promotional Videos Important For Businesses?
Promotional videos are videos used to promote a brand, products, services or events. They may be used across social media platforms, on websites or in advertisements. A good promotional video can convert your audience into paying customers.
Types of Promotional Videos
If you are lacking inspiration, we have compiled a list of a few different types of promotional videos.
Testimonials: Testimonials are an amazing way for businesses to showcase themselves. Include customers talking positively about your product/service or how your business has helped them. This can provide a sense of authenticity and builds trust with potential customers. They can be done with existing customers or through influencer marketing.
Brand Journey: Tell your story in a video – who you are, why you started, what you stand for. This type of video increases brand awareness and allows your audience to understand your business’ journey and history.
Product/service film: Use video to promote a specific product/service/event to boost your sales.
Highlight films: Be sure to document key events and moments for your business so you can utilise them later for marketing purposes.
Behind-the-scenes: Sharing behind-the-scenes moments give viewers an insight into your company and working styles. These type of videos are often very valuable to other business owners and creators in your niche.
Benefits of Promotional Videos
We have already discussed some of the benefits different types of promotional videos have. Overall, benefits include:
- Increasing brand awareness
- Building customer trust
- Providing valuable content
- Promoting products/services/events
- Documenting key moments
- Boosting sales
- Increasing website traffic
- Increasing social media engagement
- Higher conversion rates
- Search engines favour video content
- Showcasing company or testimonials
- And more.
Creating Video Content
You can hire a videographer to create promotional videos for you. For larger companies, it may be worthwhile in hiring a Marketing Assistant or Content Creator skilled in creating video content. For tips on how to film a professional video all by yourself read our blog post: How to Film a Professional Video Using Your Smartphone.
Media Chameleon create promotional videos for businesses. Click here to find out more.