Scheduling social media posts in advance allows businesses and creators to plan content and continue to boost reach and engagement in busy periods. Meta Business Suite is an amazing tool to schedule social media posts on Instagram and Facebook, at the same time. It allows you to multi-purpose content and engage audiences on both platforms.

In this blog post, we are providing step-by-step instructions to show you how you can schedule social media posts using Meta Business Suite.

Step-By-Step Instructions:

Step 1: If you want to schedule posts to go on Instagram and Facebook at the same time, first make sure your accounts are connected.

Step 2: Go to www.facebook.com and log into your account if you are not logged in already.

Step 3: On the left-hand side, you will see a link to Meta Business Suite. Click on it.

Step 4: You will be taken straight into the Meta Business Suite. Click the ‘planner’ option on the left-hand side.

Step 5: In the planner you can see all current active and scheduled posts, as well as schedule or post new ones. Click ‘schedule post.’

Step 6: Here is what will appear if you click ‘schedule post.’ Both your Facebook and Instagram pages must be selected if you want to post on both apps. Add your photo(s) or video at this stage. There is a preview box on the right to see how your visual(s) will look once posted.

Step 7: You can now write your caption. If you want to post different captions on each platform, turn on the ‘customise post for Facebook and Instagram’ button. You can click on the ‘Facebook’ or ‘Instagram’ icons underneath it to switch between editing your Facebook or Instagram caption.

Step 8: Once you have added your visuals and text, the only thing left is picking a time! You can select which date(s) and time(s) you want the posts to go out. You can even select different dates or times for the 2 different platforms. The ‘active times’ button shows when your audience is most active based on Meta analytics.

Step 9: Finally, clicking the blue ‘schedule’ button saves and schedules your post.

Summary

And just like that you can schedule social media posts using Meta Business Suite! If you want to schedule a story as opposed to a feed post, follow steps 1-4. Then, in step 5 simply click ‘schedule story’ instead. You can add a picture or video for your story and click ‘schedule’. Or, you can customise your visual by adding stickers/text.

If you are a business owner or creator interested in hiring a Social Media Manager to do the work for you, email us at contact@mediachameleon.co.uk to see how we can help.