Google Search Ads / pay per click (PPC)

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Google Search Ads, also known as pay-per-click (PPC) ads, are a form of online advertising provided by Google through its advertising platform called Google Ads. These ads appear at the top or bottom of the search engine results page (SERP) when users enter relevant queries into Google’s search bar.

Here’s how Google Search Ads/PPC works:

  1. Ad Placement: When a user searches for a particular keyword, Google runs an auction to determine which ads will appear. The winning ads are displayed prominently on the SERP.
  2. Cost-Per-Click (CPC): Advertisers are charged when someone clicks on their ad. This is known as the cost-per-click (CPC). The bid amount, ad quality, and relevance contribute to the ad’s position and cost.
Team working

Media Chameleon managing PPC and Google Search Ads brings specialised expertise, strategic planning, and continuous optimisation, ensuring businesses maximise their online visibility, reach the right audience, and achieve optimal return on investment. By outsourcing these tasks to professionals, businesses save time, benefit from data-driven insights, and leverage the agency’s experience to create effective and efficient advertising campaigns.

We recognise that the most impactful marketing tool for companies is Google Search Advertising. Without leveraging this platform, your company might be overlooking substantial revenue opportunities.

With Google Search Advertising, you only incur costs when someone clicks on your ad. Moreover, you have the flexibility to ensure your ads are displayed exclusively when individuals are actively seeking to use your services / products.

  • Targeted Reach:  By utilising Google Ads, Meta, and LinkedIn, we can effectively reach your target audience of companies in a 10 mile radius of Hemel Hempstead.
  • Expertise Access: Your company will benefit from the expertise and experience of our digital media agency’s PPC specialists, who are well-versed in optimising campaigns for maximum ROI. At Media Chameleon we have over 16 years of PPC management.
  • Retargeting Opportunities: Setting up retargeting pixels and creating retargeting ads on Meta after the first month will allow us to present your services and products to potential customers who have shown interest in your website, resulting in higher conversion rates.
  • Time and Resource Savings: PPC management can be time-consuming and complex. You can focus on their core business activities while we handle your advertising efforts.
  • Effective Campaigns: We are well-equipped to create and optimise campaigns to maximise performance, reducing wasted ad spend and improving ROI.
  • Objective Perspective: Media Chameleon can provide an objective perspective on campaigns, as we are not emotionally invested in the company’s brand, helping to identify areas for improvement.
  • Access to Tools: Media Chameleon have access to advanced PPC management tools and resources that may not be cost-effective for you as individual company.
  • Customisation: We tailor campaigns to your specific goals and target audience, ensuring a highly customised approach.
  • Performance Tracking:  You can rely on us to track campaign performance and make data-driven decisions for continuous improvement.
  • Continuous Optimisation: Our team will continuously monitor, analyse, and optimise the performance of your PPC campaigns to ensure maximum results and provide you with regular reports outlining the progress and key metrics.
  • Scalability: Media Chameleon can adapt PPC campaigns to the your changing needs, whether that involves scaling up during peak seasons or optimising for new product launches.
  • Cost Efficiency: With the expertise of our PPC agency, you can often achieve better results at a lower cost per click (CPC) and cost per acquisition (CPA).
  • Cost-Effective Investment: By strategically distributing the project cost, we can ensure that your budget is allocated efficiently across platforms, maximising your return on investment.

Once a user clicks on your ad, they are directed to your website, where they can request a quote or make inquiries. The subsequent interactions and conversions are then in the hands of your company. This targeted approach surpasses the effectiveness of social media advertising, as you are reaching an audience actively searching for the services you provide

In conclusion, Media Chameleon is poised to elevate your company’s Google Ads campaign to new heights, ensuring not only increased lead quantity but, more importantly, enhanced lead quality. With a focus on optimisation, precise targeting, and a commitment to your company’s unique brand voice, Media Chameleon aims to deliver results that exceed expectations.

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