Everything You Need to Know About ChatGPT

 In Blog

ChatGPT has taken the world by storm, but what is it?

Let’s ask it.

What is ChatGPT?

In simpler terms, it is an AI chatbot which allows users to enter any question or statement for which it generates a response.

What can ChatGPT be used for?

Some of the things ChatGPT can do is:

  • Brainstorm ideas using keywords or topics
  • Create or form ideas for copywriting
  • Translate text from one language to another
  • Shorten long documents
  • Rewrite poorly written text
  • Customer/target audience research
  • Produce prototype copy
  • Quickly bring you up to speed about a topic


Chat GPT example for social media copy
ChatGPT example of rewriting text

When combined with creativity, ChatGPT can be a great marketing tool to help you write content, such as blogs. You can start by typing in a question or ask the chatbot to write something, then refine the response and add further detail to it.

Limitations of ChatGPT

ChatGPT examples, capabilities and limitations

Before using the chatbot, you are warned of its limitations. Overall, its main limitation is that its answers are highly dependent on its training data, which only went up to 2021. So, it cannot give updated results or answers regarding anything past 2021. It also lacks the ability to think critically or mimic human traits, such as common sense and emotions, accurately which is a downside for copywriting.

Some other notable cons of ChatGPT are:

  • Lack of originality: while responses to the same question will differ slightly based on the user’s tone and language, responses can be generic or similar. To avoid sounding the same as everyone else who used ChatGPT for the same question, it is important to edit and personalise the generated response.

  • SEO limitations: The lack of originality also negatively impacts SEO, as search engines prioritise websites with unique content. To combat this, you can run text through apps or software, such as Yoast on WordPress. Such apps allow you to review the SEO of the text and add the right keywords.

  • Lack of human touch: answers given by the chatbot can have a textbook feel to them. While you can ask the bot to reply in a certain tone, it cannot fully personalise its response or understand the nuances of conversation. It may also refuse to write certain things you may require, such as writing in slang.

  • Hashtags: Although ChatGPT automatically adds hashtags when you request social media captions, they are often not optimal hashtags. It would be better to carry out your own hashtag research to pick the right ones.
Chat GPT


ChatGPT can be used to assist, but not to replace human thought and creation. If it is relied on too heavily, there is a risk of unoriginality, lack of depth as well as SEO limitations. However, it is a smart tool which is especially good for generating ideas and refining copywriting.

If you haven’t already, try it out for yourself and let us know what you think.

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