Why is Branding Important for Business?
Branding may seem like it is ‘just colours and a logo,’ but in reality it is much more than that. It is what makes your business stand out from the crowd and be remembered by consumers. Your business is in constant competition with its rivals so you need to ensure everything about your business, from products to branding, is unmatched.
What is Branding?
A quick Google search will define branding as ‘the promotion of a particular product or company by means of advertising and distinctive design.’ The word distinctive here is key. Brand image is supposed to be unique from business to business. It is the personality of a business.
The different elements of branding
- Comapany name
- Logo
- Slogan/catchphrase
- Colours
- Font(s)
- Shape eg. Coca Cola bottle shape
- Pattern
- Sound eg. McDonald’s jingle
- Other unique feature eg. smell, taste, texture,
A brand may not utilise all of these elements at once, but using a combination of these elements will ensure distinctiveness.
Why is it important for your business?
- It builds trust
Having a logo and branding elements shows professionalism. It shows you are a real business, allowing consumers to trust you with their money.
- Your business will be instantly recognisable
Branding is a form of communication. Each time you post a picture, or advertisement, you are showcasing who you are – not just your product. Having a different look to your competition allows you to be remembered for who you are and what you do.
- It gets you more customers
Inviting colours, legible fonts and high-quality content draws in potential customers and can induce sales.
- It creates loyalty
If you consistently deliver good products and services, combined with successful branding, customers will return again and again.
- It enhances your reputation
As good branding will encourage the above (trust, professionalism, loyalty, more customers) customers will be more likely to say good things about your business. This will enhance your reputation and generate more sales because people trust good reviews.
Do you need help with your branding? Contact us to find out how we can enhance it: contact@mediachameleon.co.uk
