What is Social Media Management?

Social media management is the process of managing a social media account and all that it entails. This includes, but is not limited to, posting social media content (often creating it first too), monitoring engagement, engaging, growing a following and analysing social media data.

Social media management services are typically catered for each individual client, depending on their company and goals. This is what determines which platforms and techniques are used.

What is a Social Media Manager?

Social media managers (SMM) are digital marketers specialising in social media. They carry out social media management on behalf of their clients. While smaller companies may only need one SMM, larger companies may need other marketers too, such as content creators, copywriters or a marketing strategist to work alongside the SMM. So, being able to work collaboratively is an important characteristic of a SMM.

Creativity is another important trait of a social media manager, especially for those managing visual platforms like Instagram or Tiktok. They must have a creative eye and be able to use relevant software, like Canva. Other important traits are: organisation skills, time management and an in-depth knowledge of social media platforms.

Day-to-day tasks of a social media manager may involve:

• Scheduling social media content
• Designing or planning content
• Engagement on social media platforms: likes, shares, comments
• Replying to messages and questions
• Researching trends, trending topics, audios, etc.
• Posting stories and temporary content
• Curating content
• Social media analytics or reporting
• Paid advertising
• Hashtag research

Do you need a social media manager?

You may be wondering if you need a social media manager. If you are not a marketer, or have no experience with social media, it is definitely worthwhile hiring a social media manager who knows what they are doing. This will save you the time of figuring it all out and from the risk of using the wrong techniques, helping you reach your goals faster. If you are not in a position to pay for a SMM, you can use free resources such as YouTube and Tiktok to teach yourself the basics and get started. We have a range of blog posts you can read and learn social media tips from.

Perks of hiring a social media manager:

• Free up time spent on social media for other important tasks
• It is an investment into your business and brand image
• If you’re not creative, you don’t have to design content as they will do it for you
• Have expert feedback and advice
• They will carry out all necessary research on your behalf
• You don’t have to struggle to stay up-to-date with all the latest updates, algorithm changes, trends etc.
• Receive regular reports/updates regarding your account(s)
• Having someone who can engage daily on your platforms in the right way
• Collaboration and team building for those who don’t like working alone
• Supporting small businesses (many social media managers are freelancers or small business owners)
• Cost-effective, and prices can be

How much does hiring a social media manager cost?

Social media managers are typically freelancers with their own rates. Or, they may work as part of a marketing or advertising agency, like Media Chameleon! Costs vary, usually depending on the experience level of the social media manager, and the duration and frequency of the service. Costs are usually offered in packages (examples below) and some agencies or social media managers also offer bespoke packages which are individually customised for a client’s needs.

A Social media manager can start or enhance your digital marketing strategy. They may be the sole marketer in a small business, or manage a team of different types of marketers in a larger company. You can liaise with a social media manager to decide what they will do for you, and its cost, or select a pre-existing package they may be offering.

Visit our social media services website to learn more about what we offer.