What is Email Marketing?

To increase revenue through email marketing, we must first understand what email marketing is. Email Marketing is a powerful and direct marketing channel, which uses email to share updates, products and more to a chosen contact list. Generating revenue through email marketing requires a compelling strategy that grabs the attention of leads, communities and promotes your products. The main goal of an email campaign is to create as much brand awareness as possible. In this article, we will discuss four ways to increase revenue through email marketing.

1. Build an Email List

Building an email list is the best way to target a desired audience and generate revenue through email marketing. This can be done through posting ‘sign up’ opportunities on your website and social media eg. ‘sign up to our newsletter.’ To convert website visitors into customers, many successful email marketers use an exit-intent popup. Exit-intent popups are strategically designed to appear on users’ screens whenever they attempt to leave the site. The benefit of such techniques is that every person who signs up has a genuine interest in your business or service, and therefore is more likely to read or respond to email campaigns, which in turn can generate revenue. Other benefits of email lists include: keeping your business emails out of spam folders and blocklists and building relationships with customers.

2. Write an Engaging Subject Line

The subject line is the first thing a viewer notices in an email. It needs to compel the reader to click on your email and read what you have to say. When writing a subject line remember to keep it specific and reasonably short. The entire subject line should fit the width of the main inbox page so readers are more likely to read it. You can make it fun eg. use a pun, or use a rhetorical question to start a conversation with the reader. You can also use capital letters, but you don’t want to overdo this and make it seem as if you are shouting at your readers.

3. Send a Follow Up Email

Many email marketing campaigns maintain contact with their clients through sending follow-up emails. This service acts as a reminder of the previous email’s content, automatically increasing the likelihood of people’s action towards them. 

You can send follow-up emails after 1 week, 2 weeks or even after months’ time. 

4. Effective Design

The best email campaigns use effective layout, following brand guidelines and design. This allows you to maintain brand authenticity and appear professional. Add your logo to the email, and use brand fonts and colours. The page should also be readable, with clear text and images. Avoid over-complicating your design with busy images or too many colours, as this can put off many viewers from reading on.

Summary

These are four simple measures you can implement into your email marketing strategy to generate more revenue. To learn about how Media Chameleon can help with you with email marketing, send us an email at: contact@mediachameleon.co.uk