The 3 Best (Free) Software Tools for Digital Marketing

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Did you know you can accelerate your digital marketing through free marketing tools? 

The 3 Best (Free) Software Tools For Digital Marketing

What is Digital Marketing?

Digital marketing, also called online marketing, means promoting a product to its target audience on the internet. Some examples of digital marketing techniques are: Search Engine Optimization (SEO), pay-per-click, social media marketing and email campaigns. 

From digital marketing platforms to competitive analysis software, there are a wide variety of tools to help businesses handle digital marketing activities. In this guide, you will find the three best (free) digital marketing tools you need to enhance your marketing strategy. 

The 3 Best (Free) Digital Marketing tools

1. Canva

Over 2 million use Canva to create social media graphics, presentations and other types of content to enhance their digital and content marketing strategies.

How to use Canva:

Canva offers the option to design from scratch, but it also has many readymade templates which users can simply edit and customise, making it ideal for people with no design experience. There are many tutorials explaining how to design graphics. There are paid plans offering users more freedom, templates and functionality.

2. Google Analytics

Google Analytics collects data from your website to provide insights into your business. It is a useful tool which helps marketers to understand the directions required to take to enhance a website. You can easily track your business goals and KP1s using Google Analytics. 

Benefits of Google Analytics:

  • Helps you understand your target audience better
  • Insights about how your website is performing
  • View and share data easily
  • Improve ROI

3. HubSpot 

More than 150,000 companies use HubSpot to scale their business. This cloud-based platform allows you to align your sales and marketing teams and work together better. There are features such as a reporting dashboard, live chat, conversational bots which allow you to track communications and more.

Some (of many) things you can do:

  1. Create a landing page.
  2. Set up forms.
  3. Send and analyse marketing emails.
  4. Create and monitor social posts (Marketing Hub Professional or Enterprise only).
  5. Create and analyse ad campaigns.
  6. Organise your marketing campaigns (Marketing Hub Professional or Enterprise only).

Summary

You don’t need to spend a fortune to enhance your digital marketing strategy, but can get started by using free tools such as Canva, Google Analytics and Hubspot.

To learn more about how Media Chameleon can help with your business, visit our services page or email: contact@mediachameleon.co.uk

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